How to Write A Press Release for Self-Published Authors

Back in 2011 I joined the Scottsdale Society of Women Writers. The group is run by President Patricia Brooks of Brooks Goldmann Publishing, LLC. This group is amazing, just a whole bunch of writers smushed into the same room.

That room full of soon-to-be, or already, published Authors is more than inspiring to this Writer!

Early in 2012 Patricia sent out a newsletter to the group. It was loaded with tips for self-published Authors to write a press-release.

The knowledge was so useful I asked if Patricia would be willing to let me share some of it on my blog and she said yes.

Her only disclaimer: the information came from a flyer she received at a seminar many years ago. No author was credited on the flyer. I hope you enjoy the information as much as I did!

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"How To Write A Press Release - Self-Publishing Authors
Publication Date:
Contact: (Author name)

SMASHING HEADLINE GOES HERE (think about the content of your book and some catchy statement or claim you can make about it)

In the first paragraph, get to the point immediately. By the time the reader has read the headline and the intro paragraph, she should have a really good idea of what your book or event is about and what's going on. The real nuts-and-bolts information should be included here, followed by secondary details in later paragraphs. These paragraphs should be short and sweet.

"This quote can come from you, something profound about the story your book tells," says you, renowned expert on something-or-other or author of such-and-such. "Or you can quote an established author or expert in your field who has something nice to say about your book." Make sure you include the person's background and expertise.

A few more details about the book and yourself, your credentials, experience as an author, press coverage, and so forth. Pepper it with intriguing stuff, but leave enough out that someone will want to call you for an interview. Think of the person on the other end: Have you made yourself sound interesting enough to interview?"

To learn more about Brooks Goldmann Publishing, LLC
To learn more about Scottsdale Society of Women Writers

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