B2B Information Product Writer • Freelance Blogger

B2B Information Product Writer • Freelance Blogger

Tuesday, July 29, 2014

5 Ways to Look Like an Internet Idiot


It has long been said by many a famous and infamous person that listening is a far more important skill than talking.

Those people would have been mortified by the internet.

Because in today’s day and age, it’s less often we find ourselves in a room full of people having conversations and far more often that we end up “in” a little electronic box full of people’s typed ramblings.

So my question:

Is “talking” on the internet the same thing as an in-person meeting and does listening even apply to the internet?

In my humble opinion? It applies even more online than in a face-to-face setting.

Stephen R. Covey said it well (and you should listen!)

Here’s a quote I really like that kind of sums up exactly what I’m going to detail in this post:

"Most people do not listen with the intent to understand; they listen with the intent to reply." -- Stephen R. Covey

Covey must have been talking about people who post comments on the internet! Because, more often than I’d like to see, people online run rampant with their opinions, bad attitude and complete disregard for the hard work that writers put in just to share their work.

These trolls essentially talk without listening.

People can be very self-centered, that’s human nature to a point, but that emotion is so heightened online because we’re in control of the words we write and no one can interrupt or cut us off from saying them. Isn’t that the way it should be?

If you’re trying to establish a real connection with someone, say for example you’re a freelancer looking to land a new client, then the answer to that question isn’t just ‘no’ but:

Oh HELL no!!!

Talking and talking about whatever floats from your brain into your fingers will never get it done. That’s because you’ll likely be making one of these 5 mistakes while doing all that rambling.

Take a second to stop focusing on yourself and think about how to have a perfect online conversation instead.

You might be an internet idiot if…

1. You don’t notice that no one’s listening anymore.

I’m not talking about newer writers trying to establish an audience with no comments yet. I mean seasoned writers who have lost their audience engagement (this could also be due to any of the next 4 points as well so keep reading).

We’ve all been at those parties where the annoying person keeps rambling on, oblivious to the fact that the people around them have checked out, stopped paying attention and maybe even walked away. Don’t be that person online!

If your posts used to get great engagement but of late you’re finding they have little to no traction then it’s time to go back to writing about what people wanted to read.

Engagement and conversation is the key to a healthy internet network. Listen to your readers by their clicks and comments and give them what they want to hear.

2. Your comments lack any connection to the original post.

This one is tricky because there’s a fine line between adding to the conversation and hijacking someone else’s post for your own gain.

There are going to be times when you read something that stirs some kind of emotion inside you. Your instinct will be to post a comment sharing your experience. Great! True connection is so crucial when chatting through the typed word.

What isn’t great? Taking over that post with your own thoughts and making it clear you never read what was originally written.

I mean this wholeheartedly - waxing on and on about your own thing, adding a link to your own thing in a comment box or elsewhere, and never even acknowledging the hard work and effort that writer spent to write their piece is just plain tacky.

The writer will wonder if you even took the time to read what they wrote or if you’re just a comment whore.

Finding you have a surprising connection to the material is wonderful but it takes no extra effort to type ‘I really connected to your point on {what stirred your emotions}, amazing job on this post thanks!’

3. You never promote anyone but yourself.

Hey, I’m a blogger and a freelancer and I get it. In this business shameless self-promotion is sometimes the key to getting your message out there. But what about all those useful things you read that inspired your posts?

Sharing, as they say, is caring.

If you don’t take the time to at least offer something useful outside of your own writing, what do you think your connections will think? They’ll think it’s time to walk away from your selfish ways and start promoting others who are more reciprocal.

Because making things happen online is all about scratching each other’s backs. If you never extend your arm to help them, why would you expect them to do that for you all the time?


4. You don’t act genuine, or, you’ve got two personalities.

For freelancers it is pretty important to portray a certain level of professionalism in all of your online correspondence. We leave our imprint on the world with the words we use in any given situation – our blog posts, forum posts, group chats, social media conversations and more.

But that doesn’t mean you should become someone else entirely. Just be you!

If “you” is a jack-ass then that’s what I expect to read in your posts. Don’t be flowery and shiny in your posts and a snarky bastard in your conversations.

That’s how you lose listeners.

For example, I’m sarcastic and swear in real life. You’re pretty likely to pick up on that shit over here too because it’s me (side note: I do not do this in client work because it’s not them).

I don’t put on another face to get readers. People who relate to my one face will read.

You don’t have to connect with everyone. There are far better ways to engage than to try and be fake just to reel people in.

There are way too many internet trolls out there already, don’t be one of them.

5. You have no connection to what you’re writing.

Sure as a freelancer it’s important to learn new things and experiment with new writing styles. We love to dive in there and do research then report on our findings through the work we do.

However, if you don’t care about your article, have no real interest in the subject matter and only write it in order to stay at the top of search engines, your words will feel impersonal and cold.

And like Goldilocks discovered, too cold is yucky.

If you don’t know enough about what you’re writing then do more research. If you don’t care about what you’re writing then write something else.

It’s much more likely people will listen if they feel you have a true understanding of the material you’re sharing.

Bottom line?

Stop being the person who talks and talks but never listens!

Listen to your readers. Engage in meaningful conversations in comment sections or forums. Actually read what other people write and congratulate them for the hard work that went into creating that post.

Listen to their words and they’ll do the same for you.

We’re all out here trying to fill the internet with better writing so remember – no one ever got anywhere on their own. Help them and they will in turn help you.

Listen to understand and then reply.



A new window opens when you click to comment.


Tuesday, July 22, 2014

The 10 Sections of My Writing Contract


When Meatloaf sang “I will do anything for love” he wrapped it up by saying “but I won’t do that” and during the entire song I waited to find out what “that” was.

He never really told us but from the context I guessed it meant he’d keep doing the right thing and not cheat. I totally understand where Meatloaf was coming from.

Because, as a freelance writer, I would do anything for clients, but I won’t do that.

But instead of vaguely defining what I won’t do, I’m going to tell you straight out. Also, unlike Meatloaf who told his beloved that there were a handful of things he wouldn’t do, my “that” is one very specific thing.

Before we get to that though, let me give you a little background story about someone I connected with in a guest post on Be a Freelance Blogger and why this subject came up.

My guest post, in a nutshell, is about protecting your work with the benefit of copyright laws in your favor. Chris commented and asked if he could send a DMCA to a non-paying client and I realized there are probably a lot of freelancers out there, writing like maniacs and not getting paid.

I shuddered.

I would do anything for clients...

As far as running a business goes I struggle with some aspects – marketing in the right circles, keeping my desk free of crap, finding clients during dry spells – but the one thing I never had trouble with since I launched my first business was getting paid.

You’re probably asking if I’m some kind of anomaly, a figment of freelancing imagination, but the truth is I’m just like any other writer out there. I get insecure at times, question my abilities, feel like chucking the whole thing for a tiny house in the middle of nowhere to live off the grid.

So how do I manage to always get paid?

Because I always sign a contract before I start any work.

And this, my friends, is the “that” in my lyric:

…but I won’t work without protecting my income by signing a contract!

Sure you have to really speed up that line in order to fit it into the song’s melody but you get the gist:

          GET a contract!

Now this isn’t to say I never wrote pieces to get work when I first started out. Because as a newbie, all I had to go on were my own blog posts. And I certainly wasn’t getting paid to write those. Well, not yet. After writing my blog for a long time with my common purpose of gaining experience I used those posts to garner a client.

Then leveraged those first client posts to garner the next, higher paying client. And so on until today.

My writing has changed since those early days.

I was writing lots of Green product reviews when I first started out. I interviewed Green artists and other people in the industry. Soon after that I transitioned into socially responsible company profiles and soon I was taking on blog posts and info products like eBooks for clients.

The one thing I’d learned after running a decorative painting company was that a contract is a crucial aspect of doing business. So with each of those clients I signed the contract that best represented both our interests and protected us.

The client and I were able to see each other in a more professional light.

Which one of us – me or the client – writes the contract?

This is something that’s evolved over time for me. When I first started out I was doing very minimal work for basically no pay (ad revenue only) so an email agreement was plenty to get the work underway. The terms were set by the client, not me, but I approved them and started working.

Later clients also set the terms, generally based on per-post or per-project depending what we’d decided in back and forth emails. I pitched these clients for short-term or contract work.

When a potential client contacts me directly (after seeing a portfolio or profile) and requests pricing / timeframes on a job, I take the specs they’re looking for and write up my own contract to do business.

Since I’m the one running the production, distribution schedule and (most of the time) the topic headline for whatever the piece might be (blogs, eBooks, web copy, newsletters, etc.), I need to feel comfortable with the terms. Because I need to be comfortable with the schedule of delivery of the work.

For example, let’s say a client is looking for a 1200 word article. Because I refuse to release crappy content into the world I’d require a certain level of research, outlining and writing/editing that will take a few days.

When I write the contract those terms are clearly laid out to the potential client and (although I’d have covered this in email upfront, for purposes of the example stay with me here…) then the client can tell me if they are on board with the work I’ll do for the money they will pay me.

My contract has the following 10 sections

Use this as a guideline only, your unique writing business will have its own challenges or issues that must be addressed upfront.

1. Rates – The specific rate you charge for each type of writing included.

2. Payment – How you’re getting paid (PayPal, check, cash [not advised]), due dates, late fees.

3. Point of Contact – Many freelancers have assistants and email flows through that person so she/he can take care of small tasks before they reach the business owner’s inbox. Others are a one-employee-shop. The name & email of the person the client should contact goes here.

4. Kill Fee – Are you protected if you spend time on a project and just before you’re about to send the edited work the client writes to say the job is off? That’s what a kill fee is for. It pays a little bit of your originally agreed on fee for the time you already spent. My kill fee is 50%.

5. Revisions – Do you do revisions? Are you willing to do one complete re-write of what you sent? Sometimes it’s hard to get into a client’s head so to get on the same page (and possibly get a referral or continuing work!) sometimes it’s smart to offer re-writes/revisions. I give 1 included in the price then charge an additional 30% of the originally agreed on price if more revisions are needed.

6. Scope – Define every aspect of the job here – exactly what you’re writing, how you’re researching, what you’re researching, how the copy will be delivered (pasted in email, pdf, Word doc, etc.), and what isn’t included (graphics, uploading, etc.)

7. Copyright & Portfolio – Because I ghostwrite most clients don’t want me to share links directly but there are times I’ll be by-lined. For ghostwritten posts I request the ability to convert the final to a pdf (taking out identifying information) and use in my portfolio offline only (when emailing pitches for instance). By-lined pieces I can link on my site as well as share freely as long as its online. As for copyright – exclusive rights are mine on all by-lined pieces and I grant first electronic rights. I retain exclusive rights to my ghostwritten pieces until acceptance is signified by payment. And I don’t release use of the piece until payment is made.

8. Deadline – When you told the client you’d deliver the work by.

9. Rush Work – if they need a quick blog post in the next 12 hours define what your fee would be in this section. I tend to shy away from rush work because I like to set my hours how I like them. If you’re open to working at off hours or on the fly then you’ll want to include that in this section.

10. Electronic Signature – I include the line “Typed name and date will act as an accepted approval of this contract to do business.” I know there are new ways to sign documents now, Adobe has a cool looking one called EchoSign which I’d like to try in the future but for now I just use Word.

But just like my writing business in general I’m sure my contract will evolve over time. For now these sections work for me and have protected my business as well as my income.


Do you use a contract when securing a client? An e-mail? Some other way of ensuring you can get paid? Share in the comments!



A new window opens when you click to comment.


Wednesday, July 16, 2014

Moving, Blogging, Ghostwriting and Creating Workshops


I might have jumped the gun.

In fact, scratch that. I definitely jumped the gun.

A while ago now I posted that my blog would soon be moving. As soon as I started exploring the possibility of starting a separate venture to blog for Authors, my ghostwriting business blew up exponentially! I'm really excited to have landed a few new clients that will help me further my income as well as my experience but mostly I'm just blown away.

Why?

Because the 3 people who I'll be writing for through August all approached me. I didn't have to pitch a single one of them.

Mind. Blown.

This is new for me because I've been freelancing for a couple years now but every client I've ever written anything for up until this point has been someone I had to pitch. It really hit me this week while doing all this new work that I'm honored and flattered that these people have seen some of my work and trusted me enough to hire me to work for them as well.

I can't name them by name since I'm ghostwriting but would like to offer a public thank you for their business and trust in my abilities!

What's been going on?

For the past few weeks I've been writing blog posts, an eBook (complete with interviews, researched proof and a hint of sales copy), and a web page re-write (complete with optimization). Over the next few weeks I'll be writing even more of the same and it feels great to know I'm fairly well secure in my work and income for the next month at least.

So I won't stop pitching either because I need to have this same level of security for, well, the foreseeable future.

I didn't completely abandon the idea of helping Authors however. A colleague (as well as a  friend and fellow blogger) and I are starting to develop a workshop series of tips for blogging to help market your first book. We're both really jazzed about getting this information pulled together into one place and start testing on beta users by the fall.

On top of all this work I'm also in the final few weeks of a business building class that I started taking about 8 weeks ago. The course is amazing. It wasn't cheap to get in and there's been a LOT of work to make this happen but I'll tell you right now:

The reason my business is picking up so well is because of the work I'm doing and information I'm learning in this class. I'll post a full review when I'm done with the whole thing but the preview is that I'm gaining the knowledge I need to attract clients.

And as you already know, it's working!

Oh yeah, I also managed to find some time to work up a post for Sophie Lizard over at Be a Freelance Blogger about the nightmare copyright infringement issue I dealt with this spring. It's live today so check out How to Protect Your Blog Posts from Copy-and-Paste Poachers and leave some comment love over on Sophie's blog. BTW, her new class starts tomorrow, don't forget to sign up!

What's coming up?

With the last few weeks of my class winding down, that will open some time to finish my eBook for self-publishing Authors. I'm looking forward to using that as a companion piece to the workshop in the future but for now it can stand on it's own.

I'm also working on a special report for anyone who has ever thought about hiring a ghostwriter or being a ghostwriter. I figure I've had all this great experience, been able to significantly raise my rates over the past year and work with clients I enjoy so why not take all that and help someone else weed through this industry a little more smoothly. Would you read it?

To make sure things keep moving forward I'm going to pitch a bunch of Green companies about writing B2B information products for them. I love the industry and really hope to specialize in writing eBooks, case studies, sales letters and web copy over the next couple years.

In a nutshell...

That's it! Yeah, it really has been a lot but for some reason all of it feels like a totally natural progression in my business and I'm really enjoying building it right now!

With all that said however, I'll be back on the blog right here where you know and love, sharing 1-2 posts a week again. I'll likely be heavy on the freelancing and ghostwriting advice so subscribe to my posts by email over on the right and you won't miss anything!

It feels good to be back!

What have you been up to? Share in the comments!




A new window opens when you click to comment.